Marketing goes hand-in-hand with how I design. It is hard to conceptualize a collection without first visualizing the way those pieces will tell a story. I truly began learning the ins and outs of marketing the day I stepped through the door of my first job and never stopped learning every day since . I started small with arranging promotional events for Boardwalk Boardshop soon those tasks developed into web-related campaigns and emails blasts. I continued studying marketing while in college earning my BA in Communications with an emphasis in Public Relations. I learned to write press releases and improved my methodology for organizing promotional events to includethings such as communicating with clients to help build sales.
Now for the past five years, I have been responsible for creating entire marketing campaigns for Lira including product placement with print media (Surfing Magazine, Bliss Magazine, ASOS Magazine) and managing social media platforms. A small sampling of my marketing for Lira Women’s and Tash Limited is included here.